Please share this story:
Please share this story:
Notice something strange about our logo?
There’s been some defined movement of the letters A, O and B, which have gone “missing” from high profile places and brands including the Downing Street sign, and we’ve followed suit to help promote blood donation this week.
It’s National Blood Week (8-14 June) in the UK, and NHS Blood and Transplant have persuaded several high profile brands to remove the letters from their name.
Company’s such as Waterstones, and Odeon in dropping the letter “O” to highlight the move by the health service, and Green & Blacks Organic also removed the As, Os and Bs from the Blood Orange chocolate bar.
NHS Blood and Transplant has revealed the missing letters are part of its new campaign “Missing Type”, which highlights that if not enough new people donate these blood types in the forthcoming years, there won’t be enough blood available to help patients when they most need it.
NHS Blood Transplant said there were 40 per cent (120,000) fewer new blood donors last year compared to a decade ago, and they’re trying to grind out better figures with this latest campaign.
So, share the awareness and give our National Health Service a helping hand.
People who want to donate can go to www.blood.co.uk to find out if they are eligible and book an appointment.
Please share this story:
For a site visit or advice on the best solution, contact the experts.
Leading international specialists in applied finishes, refurbishment and repair of industrial and commercial concrete floor slabs.
